
A snug hug for longer sleep
Snug, soft and anti-colic
Anti-colic
A shape that keeps the arms in, gently.
Adapts to the body
Stretch cotton follows your baby’s shape.
Zipper cover
A soft cover keeps the zip off the skin.

Breathable
92% cotton lets the skin breathe.
Extends sleep
A snug fit helps your baby sleep longer.
Soft details, longer sleep

Zip up and done
A front zip with a soft cover.

Arms in
The anti-colic shape keeps the arms in, gently.

Longer sleep
A snug fit helps your baby sleep longer.

Our prints
Six prints from our range.
From snug to arms free
Start with First step and move to Second step when your baby grows. Need more warmth? The Warm 2 in 1 is a warmer alternative.

First step
0–6 months · 3–6.5 kg. Arms in, anti-colic shape.

Second step
4–12 months · 6.5–9 kg. Sleeves unzip for arms-out sleep.
Two steps, by your baby’s weight
| Step | Size | Age | Baby weight | TOG |
|---|---|---|---|---|
| First step | XXS | 0–6 m | 3–6.5 kg | 0.5 TOG |
| Second step | XS | 4–12 m | 6.5–9 kg | 0.5 TOG |
Choose by weight first: when your baby reaches 6.5 kg, move to Second step.
13 prints and colours, one stretch cotton
0.5 TOG
- Fabric
- 92% cotton, 8% spandex
- Warmth
- 0.5 TOG
- Age
- 0–6 m
- Care
- 40 °C delicate, max 800 rpm. No bleach, no tumble drying.
First step and the rest of the range
You’re viewing First step |
Second step | Warm 2 in 1 |
|
|---|---|---|---|
| Best for | The first weeks | Moving to arms-out sleep | Cooler nights, the first year |
| Age / weight | 0–6 m | 4–12 m | 0–12 m |
| Warmth | 0.5 TOG | 0.5 TOG | 1.5 TOG |
| Stand-out feature | Anti-colic shape | Sleeves unzip | Swaddle and bag in one |
| Wash | 40 °C | 40 °C | 40 °C |
| View | View |
First step swaddle + cap – Bloom in real life
Anti-colic
A shape that keeps the arms in, gently.
Adapts to the body
Stretch cotton follows your baby’s shape.
Zipper cover
A soft cover keeps the zip off the skin.
Breathable
92% cotton lets the skin breathe.
Extends sleep
A snug fit helps your baby sleep longer.
First step
Second step
Warm 2 in 1